There is a principle (and there’s different variations of this) that says if you average the top six people that you have consciously chosen to spend the most time with, you will find you.   And it’s not the coworker that was forced into the cubicle next to you (although there is energy there […]

In the “Model of the World” exercise that we give all new clients, the second question is, “what’s your purpose?”   I would bet that anecdotally, 85% of my clients absolutely DO NOT KNOW their purpose. They work hard, they’re good people, they show up, they’re good parents, they pay their bills, they’re growing their […]

To truly understand, embrace, own, consciously choose, and live an exhilarating and extraordinary life, you must design and run the “mental software” of the Greatest Version of You. First, know that it is not about perfection, it is a version of you. There is no final version of anything. We are constantly improving our Greatness! With every […]

There are many methods and strategies on how to relieve stress, but the most important thing you can do to minimize the harmful effects of stress is to change the way you perceive it and talk about it.   This is one of the most important things I’m going to tell you: when you’re in […]

Many people are actually unconsciously working against themselves. If you say you want to make a change, is that really what you want at your core?  Does the obese person want to be thin?  Does the depressed person really want to be happy?  Does the angry person really want to be calm? On a conscious […]

The 6 human needs are one axis of examining human psychology and behaviors. It is the equivalent of Maslow’s hierarchy of needs, it’s just done through the scope of “neural patterns.” They are: 1. certainty 2. uncertainty 3. significance 4. love/ connection 5. growth 6. contribution   The first is the need for certainty, and […]

Have you ever heard the phrase “failing with honor”? When you fail with honor, it means “Well I didn’t succeed, but I still feel pretty good about it.” This sounds like a noble ideal. There is definitely honor in accepting failure and learning from it. However, the concept of “failure with honor” has some hidden […]

Anxiety and stress is a learned helplessness, it is strategy that you learned from a very early age. It is not because your “family of origin” was evil or stupid, someone taught them this strategy too.   Think about the puritanical and historical American roots, we are unique at how vociferously and energetically we beat […]

What makes one person great at sales, and someone else not so great? It lies in a very simple difference between “sales” and “closing.”   Selling is: • business development • educating the client • motivating the client • relationship driven • trying to get the customer to like you   For closers, these things […]

Each one of these NLP presuppositions explains often-unexplainable human behavior and psychology. Taken as stand-alone ideology, they have great power. Used together, they roadmap a way of looking at reality creation that underlies the psychology of success for some of the greatest overachievers in our current society. Know these well, even if they are in […]